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ד"ר אונה שגב | המחלקה לתקשורת ועיתונאות

ד"ר אונה שגב

אונה שגב
ד"ר
אונה
שגב
Research Topic: Visual representation ‎of gender in urban ‎signage
מנחה: פרופ' אסתר שלי ניומן ז"ל

A graphic designer, lecturer and researcher based in Tel Aviv.  A graduate of the Visual Communication department, Bezalel Academy of Art and Design in Jerusalem, holding an M.A degree from the Interdisciplinary Program in the Arts from Tel Aviv University and a PhD candidate in the department of communication and journalism in the Hebrew University in Jerusalem. My dissertation focuses on visual representation of gender in urban signage. I examine human pictograms which appear in official urban signage (OUS) in Dizengoff street, Tel Aviv, as meaningful linguistic landscape (LL) artifacts that play a significant role in the institutionalizing and normalizing of visual representation of gender.

  • Research Interests:
  • Visual communication in public space
  • Representation of gender
  • Wayfinding systems and urban signage
  • Graphic design ethics

Awards and Prizes:

2020 - The "Chevruta" scholarship for Doctoral Reading Groups

2020 - The Smart Institute of Communication Research Grant

2019 - The Lafer Center for Women's and Gender Studies scholarship