I am a PhD student at the Department of Communication and Journalism at the Hebrew University of Jerusalem. My dissertation focuses on moral judgment and uncivil discourse on social media networks, aiming to better understand the emotional factors leading political polarization.

I received my MA in Communication and my BA in Psychology and Communication from the University of Haifa. My MA thesis explored the role of moral judgment in the enjoyment of TV dramas, under the guidance of Prof. Jonathan Cohen.

Alongside academic work, I am an experienced marketing professional.

Research Interests

Communication Psychology

Media Effects

Social Media

Political polarization

Partisan Identity