My name is Michal Salamon. I am 26 years old, originally from central Israel and currently living in Jerusalem. Before I started my academic journey, I was interested in marketing which is what brought me to major in Business Administration and Communication and Journalism in my bachelor’s degree. During my studies I became fascinated by the field of communication research and began to aspire towards an academic career. I am now working towards my Master’s degree in Communication and Journalism in the Internet and New Media track. I am very interested in audience research and became inspired by the “Digital Values” project, which is an ERC (European Research Council) funded project investigating the ways audiences perceive and express values on social media. My thesis will explore the relation between values and frames on social media, through a case study of visual manipulation exposure videos on YouTube. My academic mentors in the program are Dr. Lilly Boxman-Shabtai, and Prof. Limor Shifman.